Sunday, May 8, 2011

Great Book Covers - A Chat With Designer Robin Ludwig

Authors Zoe Winters and Kait Nolan have both said that you are fabulous, why is that? :)
They did!? Both Zoe and Kait are fantastic. I believe that the writers I work with give the design inspiration for all of the cover designs I create. I am simply the tool they choose to make their visions a reality. It’s a team process and I love that I have had the opportunity to work with authors of all genres.

How important is it to have a really good book cover?
Good packaging is key no matter what you are trying to sell. It is the first thing a buyer or reader, in this case, sees. A good cover design will give a great first impression. With as many print books and ebooks as there are available, making a statement with your cover can determine the success of the book.

How long does it take to get a cover done?
The finished design work only takes about one week. Finding the right photography and creating comps can take a bit longer. The more clear or precise an author is on what they want, the faster the process will go. I always try to respond to inquiries within two business days.

What if an author has no idea what they want, can you help out?
Sure. That’s part of my job. Narrowing down the focus of the design can be as simple as asking a few questions. Should the design focus on the characters or the setting? Realistic or abstract? Dark or light? Is there another cover design that they like?  Once answered, we just need to choose imagery that fits.

What are the most important elements of a great book cover?
Good color, proportion, and merging of elements. If there are people on the design, make sure they look real and fit the “feeling” of the book. If the story is a darker one, the cover design should convey that. Most importantly, make sure to appeal to your target readers.

Can you suggest a site where authors can get good photos?
There are a ton of great stock image websites online. I am currently working with ( They have one of the most flexible and simple stock licenses I have found as well as a fantastic selection of stock.

What other services do you offer?
I own a design and printing business, which specializes in custom design and print services such as, business cards, bookmarks, postcards, magnets, trading cards and more. We also offer website design and management. Please feel free to visit our business website for more information:

Do you have any advice for new authors?
Just to have confidence in their work and to make sure it shows in design, marketing and networking. Get out there and promote. Bloggers and readers love to share, so make connections and the story will sell itself.

Is there anything else you would like to add?
I am honored to be interviewed. I laugh with Zoe all the time that I am just a designer. She is amazed when I still gush over her being an author.  Designers and authors are much alike in their mindsets. We are creating something we love and hope others do as well.
Thanks so much Robin!


  1. I loved this idea of your post. Very informative! To keep checking your posts, I am following u now!:)